Yahoo announced three new mobile applications Tuesday as the company continues to focus more on developing specific applications for the iphone and other select smartphones like the BlackBerry.
The most widely publicized application to be announced Tuesday is flickr for mobile. This application is only available for Apple's iPhone and iPOD touch. It's free from the iTunes App Store. And it allows users to upload, share, and tag photos and videos. Flickr already has a browser-based mobile app at M.flickr.com.
"Before we had a one-size-fits-all approach to the application market," said Sandeep Gupta, senior director of mobile applications for Yahoo. "But the iPhone changed how consumers accessed applications. Now, they want to search for and download point applications. And we thought it was better for us to fit into this world."
Yahoo's primary goal with the strategy shift is to bring Yahoo's PC-based services to mobile phones. And in order to do this, Yahoo executives said they needed to develop and distribute applications like other developers, which meant adopting the iPhone model.
To execute this strategy, Yahoo is taking a two-pronged approach. It is offering browser-based applications for its more general properties, such as travel, personals, or some of its entertainment sites. But for more frequently visited sites, such as Flickr and Finance, Yahoo is creating native applications.
"Yahoo has a huge set of properties that we want to bring to all mobile users," Gupta said. "But we can't have customized application experiences for all of them. It's too much work. So we have created a broad experience for a whole host of sites. And we're creating a more customized app experience with a richer experience for certain vertical sites."
. The redesigned service is a scrollable mashup of search, news, e-mail, social networking, finance, weather, sports scores, and other RSS feeds.
The company decided to offer the service to more than 400 mobile devices as a browser-based application. But it also built a version specifically for the iPhone. The app is free to download and is available on Apple's iTunes App Store.
Now, Yahoo has created three other native applications that have been customized for specific devices. Initially, these applications are only available on the iPhone and certain BlackBerry devices. The reason for this is simple. The iPhone and the BlackBerry currently have the most interactive mobile users, Gupta said. But he added that the company will eventually tailor these same applications for other smartphones, such as the Palm Pre and Google's Android phones.
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